1.0 Research and Ideation
What is Mindhouse?
- A meditation startup for mental health
- Initially studio based but shifted to digital due to Covid-19
- Now focusing on scaling up its digital services.
- Urban Indian
- Working professionals
Business model - Freemium
- Some content for for free and rest is subscription based
- Every User get 1st month free
- Referring User - This is the user who has managed to bring in new users into the app. As an app developer, you would want to pamper them a bit by offering them lucrative rewards including discounts, money back, coupons, level up and more.
- Referred User - This is the user who gets into the app under the influence of the referring user and the content that they may have shared.
- Deep Link - A link that takes you to a specific content piece within the app. 8. Referral Link - a deep link that is created by a referring user. 9. Onboarding Flow - the experience of chain of events that the new users are greeted with once they download the app and open it.
- Referral Link - A deep link that is created by a referring user.